How to Advertise Your Cleaning Services on Facebook

Running a house cleaning business means the people you want to reach are already on Facebook — neighbors, local communities, and busy homeowners. Done well, Facebook can be a steady source of leads. Below are practical, realistic steps to advertise your cleaning services whether you have a small budget or want to scale with paid ads.

1. Set Up a Local, Trustworthy Business Presence

• Create a dedicated Facebook Page (not a personal profile). Use your business name, logo, and consistent branding.
• Fill out contact info: phone, email, website, service area, and hours.
• Add a clear, friendly profile and cover photo — before/after cleaning shots work great.
• Enable Reviews and respond promptly — social proof increases conversions.

2. Optimize Your Page for Local Discovery

• Choose relevant categories like “Home Cleaning Service”.
• Use the About section to mention the areas you serve and signature services (deep cleans, move-out cleans, recurring service).
• Post a pinned post or callout that explains how customers can get an estimate quickly.

3. Post Content Your Audience Cares About

• Before & After Photos: Visual proof is extremely persuasive.
• Tips & Mini-Guides: “How to keep your kitchen fresh between visits.”
• Behind-the-Scenes: Show the care you put into cleaning and your team’s professionalism.
• Offers & Urgency: Limited-time discounts for new customers or seasonal promotions.

Frequency: Aim for 2–4 posts per week to stay visible without overwhelming followers.

4. Use Simple, Clear CTAs (Call-To-Action)

• Avoid vague CTAs like “Message me.” Instead use focused CTAs such as:
  • “Get an instant price”
  • “Check availability for next week”
• Link those CTAs to a reliable booking or quote page so interested users can act immediately.

5. Use Facebook Ads to Amplify Proven Posts

• Start with a small budget ($5–$15/day) and promote posts that already show organic engagement.
• Target by location (zip codes or radius around your service address), demographics, and interests tied to home ownership.
• Use A/B testing: compare an image-based ad to a short video or carousel of before/after shots.

Ad creative tips:

• Use a clear headline (e.g., “Trusted Home Cleaners — Same-week Availability”).
• Include a concise benefit (price transparency, vetted team, satisfaction guarantee).

6. Capture Leads, Don't Rely Only on Messenger

• Messenger leads often start strong but turn into lengthy back-and-forths. Instead, collect the details you need up front with a short form (home size, number of bathrooms, service requested, zip code).
• Link ads and high-performing posts to that form so intent is captured immediately.

Example form fields to collect:

• Home type/size, number of bedrooms/bathrooms
• Service type (one-time, weekly, move-out)
• Zip code or city
• Preferred date/time

7. Use Local Groups and Community Pages Carefully

• Join local neighborhood groups and post service announcements sparingly and respectfully.
• Focus on providing value (tips, promotions) rather than heavy sales pitches. Follow each group's rules.

8. Automate Follow-Ups — Convert Leads to Bookings

• When someone requests a quote, have a fast follow-up system: automated thank-you message, SMS or email reminders, and a human touch for scheduling.
• Track no-response leads and follow up with a limited-time offer.

9. Track and Improve

• Track where leads originate (organic post, boosted post, ad campaign).
• Measure cost per lead and booking rate to decide which posts/ads are worth scaling.

Quick Post Examples

• Before & After
  • Caption: “Imagine your home looking like this — get a quick price: [link]”
• Limited-Time Discount
  • Caption: “New customers: 15% off deep cleans booked this month. Get your custom price here: [link]”
• Testimonial
  • Caption: “We love hearing from happy customers — see how we helped them and get a matching quote: [link]”

Final Tips

• Keep creatives bright and well-lit — photos sell.
• Respond fast to high-intent leads.
• Measure, iterate, and scale what works.

With consistent posting, targeted amplification, and forms that capture intent, Facebook can be a dependable channel to grow your cleaning business.